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Interview with Vivien Lin, Chief Product Officer at BingX


What are BingX's vision and mission, and how do you plan to achieve them over the next five years?


BingX is designed to cater to both novice and seasoned traders, fostering an inclusive environment that empowers every trader. Our commitment lies in easing the learning curve of trading through tailored tools and products for crypto beginners and experts alike. From providing safe learning environments within individual risk tolerances to equipping professional traders, our platform is renowned for its extensive array of trading features.


Our goal is to further expand our ecosystem by empowering traders at all levels and establishing a gateway for the next billion crypto users. Achieving this steadfast objective involves prioritizing our users and continuously developing products that cater to their specific demands.


How does BingX ensure the security of users' funds and personal information against potential cyber threats?


BingX is dedicated to offering a secure platform that empowers users with innovative tools to enhance their trading proficiency. We ensure 100% protection of user assets and utilize 100% proof of reserves. Security is paramount, and we collaborate with CertiK to fortify our platform's security, providing a safer trading environment. CertiK's Security Score API empowers BingX traders with comprehensive security insights, reinforcing our commitment to user safety.


We are honored to have been voted TradingView's Best Crypto Exchange for 2021, 2022, and 2023, and maintain top rankings on CoinGecko and CoinMarketCap.


How does BingX navigate global regulatory compliance, and what measures are in place to ensure adherence to local laws?


What initiatives is BingX undertaking to enhance user experience, particularly for newcomers to cryptocurrency trading?


BingX offers numerous tools designed to guide beginners safely into the world of crypto, including educational blogs and introductory videos. Our social trading ecosystem allows users and traders to learn and earn, particularly beneficial for newcomers.


Furthermore, we are expanding our partnerships beyond crypto to raise awareness and educate potential users. Our collaboration with Chelsea F.C. as the official crypto exchange partner and jersey sleeve sponsor marks the beginning of a multi-year partnership. Inspired by this initiative, BingX has also partnered with UFC fighters Junyong Park and Da Woon Jung, bridging the worlds of cryptocurrency and mixed martial arts. Both fighters and traders share a common philosophy: "Making Your Own History."


Can you share upcoming features or products that BingX plans to launch? How will these differentiate BingX from other exchanges?


BingX's success hinges on continuous innovation and diversification of products to meet the evolving needs of global crypto enthusiasts and traders.


By offering a diverse product range, BingX empowers users with flexibility and choice in managing digital assets. Guided by a user-centric approach, we systematically develop products and services to enhance capital efficiency. We are introducing USDC-margined futures trading and expanding the range of assets for trading margins, alongside updates in coin-margined futures trading.


In spot trading, BingX will launch Launchpad and Launchpool, enabling participation in attractive token sales and access to rigorously vetted projects. For wealth management, BingX will offer loan services, allowing users to pledge tokens for collateralized loans at competitive rates. Additionally, our platform will expand its structured product offerings to include dual currency notes, accumulators/decumulators, and snowball products, offering diverse investment opportunities.


Moreover, BingX plans to provide access to top crypto asset managers, delivering institutional-quality asset management capabilities to users.


How does BingX manage customer support, and what measures are in place to scale it?


At BingX, our customer service operates with 24/7 global support, ready to assist users in 20 languages promptly. We prioritize quick assistance, recognizing the sensitivity of handling users' funds.

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